a micro approach Chen, Yong (Tourism management scholar) creator author. text bibliography enk 2021 monographic eng 1 online resource "This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behaviour and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition, to graphical representation, and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber's surge pricing, Airbnb's supply adjustment, and McDonald's and Burger King vying for prime locations, to name a few. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers' further understanding. By reading this book, students will be able to develop an economist's way of thinking, which enables them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers"-- Yong Chen. Includes bibliographical references and index. Hospitality industry Tourism Microeconomics TX911 338.4791 CHE Chen, Yong (Tourism management scholar). London ; New York : Routledge/Taylor & Francis Group, 2021. (DLC) 2020047707 9781003023241 2020047708 DLC 201026 20220720101342.0 21796534 eng