Gibbs, Richard,  1955- <br/><br/>
Strategic alliances & marketing partnerships :  gaining competitive advantage through collaboration and partnering / 
 Strategic alliances and marketing partnerships 
Richard Gibbs and Andrew Humphries. 
 - London ;  Philadelphia :  Kogan Page,  2009. 
 - xii, 235 p. :  ill., plans ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [227]-228) and index. 
<br/><br/><label>ISBN: </label>0749454849 (hbk.) 9780749454845 (hbk.) 
<br/><br/><label>LCCN: </label>2008039201 
<br/><br/><label>Nat. Bib. No.: </label>GBA8C6450  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014794333  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic alliances (Business)<br/>Relationship marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD69.S8  / G53 2009 
<br/><br/><label>Dewey Class. No.: </label>658.046  / GIB