Newell, Frederick,  1926- <br/><br/>
Why CRM doesn't work :  how to win by letting customers manage the relationship / 
Frederick Newell. 
 - 1st ed. 
 - London :  Kogan Page Limited,  c2004. 
 - xvii, 263 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 243-254) and index. 
<br/><br/><label>ISBN: </label>1576601323 (alk. paper) 
<br/><br/><label>LCCN: </label>2002153916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .N49 2003 
<br/><br/><label>Dewey Class. No.: </label>658.812  / NEW