Vilanilam, John V. <br/><br/>
Advertising basics! :  a resource guide for beginners / 
J.V. Vilanilam, A.K. Varghese. 
 - New Delhi ;  Thousand Oaks, Calif. :  Response Books,  2004. 
 - xi, 200 p. ;  24 cm.. 
<br/><br/>Includes bibliographical references ([159]-160) and index. 
<br/><br/>How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future.. 
<br/><br/><label>ISBN: </label>0761998101 (pbk.) 
<br/><br/><label>LCCN: </label>2003018358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising agencies.
<br/><br/><label>LC Class. No.: </label>HF5823  / .V49 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1  / VIL