Ahuja, Vandana, <br/><br/>
Digital marketing / 
Vandana Ahuja, Area Chair, Marketing, and Assistant Professor, Jaypee Business School, NOIDA. 
 - xvi, 437 pages ;  25 cm 
<br/><br/>Chapter 1- E-marketing (Page-3), Chapter 2- The Online Marketing Mix (Page-42),Chapter 3- The Online Consumer (Page-67),Chapter 4- Customer Relationship Management in a Web 2.0 World (Page-94),Chapter 5- Social Media (Page-135),<br/>Chapter 6- Online Branding (Page-169),Chapter 7- Traffic Building (Page-198),Chapter 8- Web Business Models (Page-223),Chapter 9- E-commerce (Page-253),Chapter 10- Engagement Marketing through Content Management (Page-275),<br/>Chapter 11- Online Campaign Management (Page-298),Chapter 12- Consumer Segmentation, Targeting, and Positioning using Online Tools (Page-321),Chapter 13- Market Influence Analytics in a Digital Ecosytem (Page-340),Chapter 14- Online Communities and Co-creation (Page-361),Chapter 15- The World of Facebook (Page-385),Chapter 16- The Future of Marketing Gamification and Apps (Page-409). 
<br/><br/><label>ISBN: </label>9780199455447 0199455449 
<br/><br/><label>LCCN: </label>2015510365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .A399 2015 
<br/><br/><label>Dewey Class. No.: </label>658.872, AHU