TY  - BOOK
AU  - Ahuja,Vandana
TI  - Digital marketing
SN  - 9780199455447
AV  - HF5415.1265 .A399 2015
U1  - 658.872, AHU 
PY  - 2015///
CY  - New Delhi
PB  - Oxford University Press
KW  - Internet marketing
N1  - Chapter 1- E-marketing (Page-3), Chapter 2- The Online Marketing Mix (Page-42),Chapter 3- The Online Consumer (Page-67),Chapter 4- Customer Relationship Management in a Web 2.0 World (Page-94),Chapter 5- Social Media (Page-135),
Chapter 6- Online Branding (Page-169),Chapter 7- Traffic Building (Page-198),Chapter 8- Web Business Models (Page-223),Chapter 9- E-commerce (Page-253),Chapter 10- Engagement Marketing through Content Management (Page-275),
Chapter 11- Online Campaign Management (Page-298),Chapter 12- Consumer Segmentation, Targeting, and Positioning using Online Tools (Page-321),Chapter 13- Market Influence Analytics in a Digital Ecosytem (Page-340),Chapter 14- Online Communities and Co-creation (Page-361),Chapter 15- The World of Facebook (Page-385),Chapter 16- The Future of Marketing Gamification and Apps (Page-409)
ER  -