TY  - BOOK
AU  - Marr,Bernard
TI  - Big data in practice: how 45 successful companies used big data analytics to deliver extraordinary results 
SN  - 9781119231387 (hardback)
AV  - HF5415.32 .M37 2016
U1  - 658.0557, MAR 23
PY  - 2016///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Consumer behavior
KW  - Strategic planning
KW  - Big data
KW  - BUSINESS & ECONOMICS / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - BUSINESS & ECONOMICS / Consumer Behavior
N1  - Walmart: How Big Data Is Used To Drive Supermarket Performance (Page-5), CERN: Unravelling the Secrets of the Universe with Big Data (Page-11),Netflix: How Netflix Used Big Data to Give Us the Programmes We Want (Page-17),Rolls-Royce: How Big Data Is Used To Drive Success in Manufacturing (Page-25),Shell: How Big Oil Uses Big Data (Page-31),Apixio: How Big Data Is Transforming Healthcare (Page-37),Lotus F1 Team: How Big Data Is Essential To the Success of Motorsport Teams (Page-45),Pendleton & Son Butchers: Big Data for Small Business (Page-51),US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance (Page-57), ZSL: Big Data in the Zoo and To Protect Animals (Page-63),Facebook: How Facebook Use Big Data to Understand Customers (Page-69),John Deere: How Big Data Can Be Applied On Farms (Page-75),Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal (Page-81),LinkedIn: How Big Data Is Used To Fuel Social Media Success (Page-87),Microsoft: Bringing Big Data to the Masses (Page-95),Acxiom: Fuelling Marketing with Big Data (Page-103),US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism (Page-111),Nest: Bringing the Internet of Things into the Home (Page-117),GE: How Big Data Is Fuelling the Industrial Internet (Page-125),Etsy: How Big Data Is Used In a Crafty Way (Page-131),Narrative Science: How Big Data Is Used To Tell Stories (Page-137),BBC: How Big Data Is Used In the Media (Page-143),Milton Keynes: How Big Data Is Used To Create Smarter Cities (Page-149),Palantir: How Big Data Is Used To Help the CIA and To Detect Bombs in Afghanistan (Page-157),Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry (Page-163),Sprint: Profiling Audiences Using Mobile Network Data (Page-169),Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains (Page-175),Caesars: Big Data at the Casino (Page-181),Fitbit: Big Data in the Personal Fitness Arena (Page-189),Ralph Lauren: Big Data in the Fashion Industry (Page-195),Zynga: Big Data in the Gaming Industry (Page-199),Autodesk: How Big Data Is Transforming the Software Industry (Page-205),Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays (Page-211),Experian: Using Big Data to Make Lending Decisions and To Crack Down On Identity Fraud (Page-217),Transport for London: How Big Data Is Used To Improve and Manage Public Transport in London (Page-223),The US Government: Using Big Data to Run a Country (Page-229),IBM Watson: Teaching Computers to Understand and Learn (Page-237),Google: How Big Data Is At the Heart of Google's Business Model (Page-243),Terra Seismic: Using Big Data to Predict Earthquakes  (Page-251),Apple: How Big Data Is At the Centre of Their Business (Page-255),Twitter: How Twitter and IBM Deliver Customer Insights from Big Data (Page-261),Uber: How Big Data Is At the Centre of Uber's Transportation Business (Page-267),Electronic Arts: Big Data in Video Gaming (Page-273),Kaggle: Crowdsourcing Your Data Scientist (Page-281),Amazon: How Predictive Analytics Are Used To Get a 360-Degree View of Consumers (Page-287)
UR  - http://catalogimages.wiley.com/images/db/jimages/9781119231387.jpg
ER  -