Marketing Research
David A. Aaker, V. Kumar, Robert P Leone, George S Day
- 11 Edition
- India Wiley 2013
- xiv, 647: pages
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art-1: The Nature and Scope of Marketing Research (Page-1-1), Part-2: Data Collection (Page-5-1), Part-3: Date Analysis (Page-17-1), Part-4: Special topics in Data Analysis (Page-19-1), Part-5: Application of Marketing Intelligence (Page-23-1).