TY  - BOOK
AU  - 
TI  - Marketing Research 
SN  - 978-81-265-6353-1
U1  - 658.83, AAK 
PY  - 2013///
CY  - India 
PB  - Wiley 
N1  - P; art-1: The Nature and Scope of Marketing Research (Page-1-1), Part-2: Data Collection (Page-5-1), Part-3: Date Analysis (Page-17-1), Part-4: Special topics in Data Analysis (Page-19-1), Part-5: Application of Marketing Intelligence (Page-23-1).
ER  -