Data Mining Technologies: For Marketing sales and Customer Relationship Management
- 2nd Ed
- India Wiley 2007
- xix, 643:pages
Why and What is Data Mining? (Page-1), The Virtuous Cycle of Data Mining (Page-21), Data Mining Methodology and Best Practices (Page-43), Data Mining Applications in Marketing and Customer Relationship Management (Page-87), The Lure of Statistics: Data Mining using Families Tools (Page-123), Decision Trees (Page-165), Artificial Neural Networks (Page-211), Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering (Page-257), Market Basket Analysis and Association Rules (Page-287), Link Analysis (Page-321), Automatic Cluster Detection (Page-349), Knowing when to Worry: Hazard Functions and Survival Analysis in Marketing (Page-383), Genetic Algorithms (Page-421), Data Mining throughout the Customer Life Cycle (Page-447), Data Warehousing, OLAP, and Data Mining (Page-473), Building the Data Mining Environment (Page-513), Preparing Data for Mining (Page-539), Putting Data Mining to work (Page-597).