TY  - BOOK
AU  - 
TI  - Data Mining Technologies: For Marketing sales and Customer Relationship Management 
SN  - 81-265-0517-6
U1  - 658.802,BER 
PY  - 2007///
CY  - India 
PB  - Wiley 
N1  - Why and What is Data Mining? (Page-1), The Virtuous Cycle of Data Mining (Page-21), Data Mining Methodology and Best Practices (Page-43), Data Mining Applications in Marketing and Customer Relationship Management (Page-87), The Lure of Statistics: Data Mining using Families Tools (Page-123), Decision Trees (Page-165), Artificial Neural Networks (Page-211), Nearest Neighbor Approaches: Memory-Based Reasoning and Collaborative Filtering (Page-257), Market Basket Analysis and Association Rules (Page-287), Link Analysis (Page-321), Automatic Cluster Detection (Page-349), Knowing when to Worry: Hazard Functions and Survival Analysis in Marketing  (Page-383), Genetic Algorithms (Page-421), Data Mining throughout the Customer Life Cycle (Page-447), Data Warehousing, OLAP, and Data Mining (Page-473), Building the Data Mining Environment (Page-513),  Preparing Data for Mining (Page-539), Putting Data Mining to work (Page-597).
ER  -