@book{595739,
	author = {Rabani, Asad Ali and Supervisor: Dr. Muhammad Sabir},
	title = {Next Best Action using Predictive and Descriptive analytics to enable Customer Retention/},
	publisher = {NBS, NUST, },
	year = {2023.},
	address = {Islamabad : },
	url = { http://10.250.8.41:8080/xmlui/handle/123456789/34898}
}