00443nam a22001337a 4500003000500000082000800005100002100013245011300034264003700147300001200184650002000196700003500216856005800251NUST  a200  aRabani, Asad Ali  aNext Best Action using Predictive and Descriptive analytics to enable Customer Retention/cAsad Ali Rabani,   aIslamabad : bNBS, NUST, c2023.  a26 p. ;  aExecutive MBA   aSupervisor: Dr. Muhammad Sabir  u http://10.250.8.41:8080/xmlui/handle/123456789/34898