TY  - BOOK
AU  - Rabani, Asad Ali
AU  - Supervisor: Dr. Muhammad Sabir
TI  - Next Best Action using Predictive and Descriptive analytics to enable Customer Retention
U1  - 200 
PY  - 2023///
CY  - Islamabad : 
PB  - NBS, NUST, 
KW  - Executive MBA 
UR  -  http://10.250.8.41:8080/xmlui/handle/123456789/34898
ER  -