Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong. 
 - 5th European ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2016. 
 - xxxv,732 :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>LCCN: </label>2008003309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6314 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT