The big data-driven business : how to use big data to win customers, beat competitors, and boost profits - Glass, Russell, 1976-; Callahan, Sean, 1965- (Hoboken : Wiley, 2014)
Keywords: Internet marketing; Business communication; Online social networks; Consumer behavior; BUSINESS & ECONOMICS / Marketing / Research; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Consumer Behavior