@book{613219,
	author = {Rao, Kulsoom and Supervisor: Dr. Owais Qarni},
	title = {Transforming the Business Model in Competitive Landscape/},
	publisher = {NBS NUST},
	year = {2024},
	address = {Islamabad},
	url = {http://10.250.8.41:8080/xmlui/handle/123456789/50171}
}