Wirtz, Jochen  <br/><br/>
Services marketing : people, technology, strategy /  
Jochen Wirtz, Christopher Lovelock. 
 - 8th Edition. 
 - India:   Pearson,   2018. 
 - xxii, 817p. : 
<br/><br/> PB 
<br/><br/><label>ISBN: </label>978-9332587687 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR