Belch, George E.  <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective / 
George E. Belch, Michael A. Belch 
 - 11th Edition 
 - New York,  McGraw-Hill Education,   2012. 
 - 764p. : 
<br/><br/><label>ISBN: </label>978-1259548147 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL