TY - BOOK AU - Asif, Duaa AU - Supervisor: Dr. Fareessa Malik TI - Ethical Innovation in Digital Influencer Marketing: How Can Social Media Influencers Maintain Ethical Conduct When Collaborating with Brands? U1 - 200 PY - 2025/// CY - Islamabad PB - NBS NUST. KW - MS-Innovation and Entrepreneurship UR - http://10.250.8.41:8080/xmlui/handle/123456789/54891 ER -