TY  - BOOK
AU  - Amir, Aleena
AU  - Supervisor: Dr. Muhammad Usman
TI  - Understanding How and When Consumers’ Perceived Authenticity Influence their Issue Support Behaviour and Buycott Intention: A Mixed Method Study
U1  - 200 
PY  - 2025///
CY  - Islamabad
PB  - NBS NUST.
KW  - PhD- Business Administration
UR  -  http://10.250.8.41:8080/xmlui/handle/123456789/57027
ER  -