00542nam a22001337a 4500003000500000038001800005082000800023100002400031245020900055264003300264650001800297700003500315856005800350NUST  aNusrat Nadeem  a200  aSidra Til Muntaha,   aE-Brand Hate and E-Brand Cancellation of Online Dating Show: The Role of Ideological incompatibility, Symbolic Incongruity and Advertising Incongruity in a moderation of Moral Courage/cTil Muntaha, Sidra  aIslamabad:bNBS NUST.c2025.  aMS-Marketing   aSupervisor: Dr Muhammad Kashif  u http://10.250.8.41:8080/xmlui/handle/123456789/57432