00720nam a22001697a 4500003000500000038001800005082000800023100003200031245020900063264003300272650002600305700004300331856005800374942001200432999001900444952008700463NUST  aNusrat Nadeem  a200  aSidra Til Muntaha, 9133512  aE-Brand Hate and E-Brand Cancellation of Online Dating Show: The Role of Ideological incompatibility, Symbolic Incongruity and Advertising Incongruity in a moderation of Moral Courage/cTil Muntaha, Sidra  aIslamabad:bNBS NUST.c2025.  aMS-Marketing 9130980  aSupervisor: Dr Muhammad Kashif9133501  u http://10.250.8.41:8080/xmlui/handle/123456789/57432  2ddccSC  c616470d616470  00104070aCLbCLcTHEd2026-03-02l0o200pCL-T-7778r2026-03-02w2026-03-02ySC