03028cam a22004818i 4500 23413940 20260427132116.0 m |o d | cr_||||||||||| 231016s2024 nju o 000 0 eng c 2023047411 9781119984818 9781119984825 23413940 Malang Jan DLC eng DLC rda pcc HD69.B7 658.827 23/eng/20231205 Wheeler, Alina, author. 134255 Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson. Sixth edition. 2401 Hoboken, New Jersey : Wiley, [2024] ©2024 332p.: ill; 28cm. text txt rdacontent computer c rdamedia online resource cr rdacarrier "From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"-- Provided by publisher. Description based on print version record and CIP data provided by publisher; resource not viewed. Brand name products. 134256 Branding (Marketing) 128667 Trademarks Design. 134257 Advertising Brand name products. 120355 Meyerson, Rob, author. 134258 John Wiley & Sons, publisher. 96141 Print version: Wheeler, Alina. Designing brand identity Sixth edition. Hoboken, New Jersey : Wiley, [2024] 9781119984818 (DLC) 2023047410 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 6th edition. 617238 617238 0 0 ddc 0 0 SADA SADA 2026-04-14 Golden Book 0 658.827 WHE 2024 SADA0003074 2026-04-27 01 12240.00 2026-04-27 BK