@book{617456,
	author = {Siddiqui, Dua and Supervisor: Dr. Adnan Waseem},
	title = {LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/},
	year = {2026.},
	address = {Islamabad:},
	url = {http://10.250.8.41:8080/xmlui/handle/123456789/57495}
}