Siddiqui, Dua <br/><br/>
LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/ 
Dua Siddiqui,  
<br/><br/><label>Subjects--Topical Terms: </label><br/>MS-Marketing
<br/><br/><label>Dewey Class. No.: </label>200