00494nam a22001337a 4500003000500000038001800005082000800023100001800031245017100049264003300220650001700253700003300270856005700303NUST  aNusrat Nadeem  a200  aSiddiqui, Dua  aLAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/cDua Siddiqui,   aIslamabad:NNBS NUST,c2026.  aMS-Marketing  aSupervisor: Dr. Adnan Waseem  uhttp://10.250.8.41:8080/xmlui/handle/123456789/57495