TY  - BOOK
AU  - Siddiqui, Dua
AU  - Supervisor: Dr. Adnan Waseem
TI  - LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT
U1  - 200 
PY  - 2026///
CY  - Islamabad
KW  - MS-Marketing
UR  - http://10.250.8.41:8080/xmlui/handle/123456789/57495
ER  -