TY  - GEN
AU  - Ratner,Bruce
TI  - Statistical modeling and analysis for database marketing: effective techniques for mining big dat: effective techniques for mining big data 
SN  - 1574443445
U1  - 005.74 
PY  - 2003///
CY  - Boca Raton, Fla.
PB  - Chapman & Hall/CRC
KW  - Database marketing
KW  - Statistical methods
ER  -