Data mining your website 
Mena, Jesus 
 - cBoston :  Digital Press,  c1999. 
 - xiv 368 p.  :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> "Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict online interests and behavior. You'll learn how to extract insights into online buying patterns from the huge pools of information your website generates and how to apply this knowledge to design a website that better attracts, engages, and retains online customers."--BK JACKET. 
<br/><br/><label>ISBN: </label>1555582222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology--Management.<br/>Data mining.<br/>Internet marketing.<br/>Business enterprises--Computer networks.<br/>Web sites.