TY  - GEN
TI  - Data mining your website
SN  - 1555582222
PY  - 1999///
CY  - cBoston
PB  - Digital Press
KW  - Information technology
KW  - Management
KW  - Data mining
KW  - Internet marketing
KW  - Business enterprises
KW  - Computer networks
KW  - Web sites
N1  - Includes index
N2  - "Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict online interests and behavior. You'll learn how to extract insights into online buying patterns from the huge pools of information your website generates and how to apply this knowledge to design a website that better attracts, engages, and retains online customers."--BK JACKET
ER  -