TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030056683
AV  - HF5415.2 .Z54 1986
U1  - 658.83 ZIK 
PY  - 1986///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
KW  - MIS
N1  - Includes bibliographies and indexes
ER  -