Kapoor, Jagdeep, <br/><br/>
18 brand astras : using brand abilities as weapons for CRISP brand building 
Jagdeep, Kapoor 
 -  c2003. 
<br/><br/><label>ISBN: </label>0761996567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--MIS
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP