Gamble, Michael,  1943- <br/><br/>
Introducing mass communication / 
Michael W. Gamble, Teri Kwal Gamble. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c1989. 
 - xvi, 549 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>007022773X :  $24.95 
<br/><br/><label>LCCN: </label>88013219  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.--General 
<br/><br/><label>LC Class. No.: </label>P90  / .G298 1989 
<br/><br/><label>Dewey Class. No.: </label>001.51 GAM