Kapoor, Jagdeep, <br/><br/>
24 brand mantras : finding a place in the minds and hearts of consumersc 
Jagdeep,Kapoor, 
 -  c2001. 
<br/><br/><label>ISBN: </label>0761995250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Gerneral
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP