Carroll, Raymond L. <br/><br/>
Electronic media programming : strategies and decision making  
Raymond L. Carroll, Donald M. Davis. 
 - New York :  McGraw-Hill,  c1993. 
 - xii, 532 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/><label>ISBN: </label>0070102988 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Planning.--United States<br/>Radio programs--Planning.--United States<br/>Television programs--Planning.--United States
<br/><br/><label>Dewey Class. No.: </label>384.54/42