TY  - GEN
AU  - Carroll,Raymond L.
AU  - Davis,Donald M.
TI  - Electronic media programming : strategies and decision making 
SN  - 0070102988 :
U1  - 384.54/42 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Broadcasting
KW  - United States
KW  - Planning
KW  - Radio programs
KW  - Television programs
UR  - http://www.loc.gov/catdir/description/mh022/92046063.html
UR  - http://www.loc.gov/catdir/toc/mh021/92046063.html
ER  -