Zikmund, William G Business research methods William G. Zikmund - 7th ed. - Mason, OH ; [Great Britain] : Thomson/South-Western, c2003 - xix, 748 p. : ill. (some col.) ; 27 cm. ISBN: 0-03-035084-0 : 0-03-025817-0 Subjects--Topical Terms: Management--Research Dewey Class. No.: 658.403072