Bearden, William O., <br/><br/>
Marketing: principles and perspectives  
 Marketing, principles and perspectives. 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill,  2001. 
 - xxxvii, 596 p. :  ill. (some col.) ;  28cm. 
 - Series in marketing. .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Includes index.  Special code to access : (1)xenophobic-696310, (2)chalkboard-704962, (3)southerner-397399. 
<br/><br/><label>ISBN: </label>0072461284 0072322977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8