TY  - GEN
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles and perspectives 
T2  - Series in marketing
SN  - 0072461284
U1  - 658.8 
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
N1  - Includes index; Special code to access : (1)xenophobic-696310, (2)chalkboard-704962, (3)southerner-397399
ER  -