Armstrong, Gary <br/><br/>
Marketing: an introduction 
Armstrong,  Gary   
 - New Delhi :  Pearson Education Inc.,  c2003. 
 - xxvi, 589p   ill.  26 cm. 
<br/><br/>  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8129700123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8