TY  - GEN
AU  - Armstrong, Gary
AU  - Philip Kotler
TI  - Marketing: an introduction
SN  -  8129700123
U1  -  658.8 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education Inc.
KW  - Marketing
N1  -  Includes bibliographical references and index
ER  -