Rayport, Jeffrey F. <br/><br/>
Cases in e-commerce  
Jeffrey F. Rayport, Bernard J. Jaworski. 
 - Boston, Mass. :  McGraw-Hill/Irwin marketspaceU,  c2002. 
 - xix, 631 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0072500956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Internet marketing<br/>Internet advertising
<br/><br/><label>Dewey Class. No.: </label>658.84