TY  - GEN
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management 
SN  - 0471451878
U1  - 658.848 
PY  - 2004///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
ER  -