e-Business :a jargon-free practical guide
J.A. Matthewson.
- Oxford : Butterworth Heinemann, 2002.
- xi, 191 p. : ill. ; 24 cm.
Includes index.
"e-Business: a jargon-free practical guide presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century." "With its emphasis firmly on the business and marketing implications of new technology, the book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available."--BK JACKET.