Hawkins, Del I. <br/><br/>
Consumer behavior :i mplications for marketing strategy  
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 
 - 6th ed. 
 - Chicago :  Irwin,  c1995. 
 - xix, 649 p. :  ill. (some col.) ;  27 cm. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256139725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--Case studies.--United States<br/>Market surveys--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>658.83420973