TY  - GEN
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing : a global-managerial approach 
SN  - 0256209829
U1  - 658.8 
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -