Perreault, William D. <br/><br/>
Essentials of marketing: a global-managerial approach  William D, Perreault. 
a global-managerial approach 
 - 10th ed. 
 - Islamabad :   National Book Foundation. 
 - xl, 638 p. :  col. ill. ;   28 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8