TY  - GEN
AU  - Lancaster,Geoffrey
AU  - Reynolds,Paul
TI  - Marketing 
SN  - 0333987896
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Internet marketing
N2  - "This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet marketing and customer relationship management. As such, it makes ideal background reading both for practitioners and those studying more specialist marketing courses."--BK JACKET
ER  -