Cateora, Philip R. International marketing Philip R. Cateora, John L. Graham - 10. uppl. - Boston : Irwin/McGraw-Hill, cop. 1999 - xxv, 721 s. : ill. (som col.) ; 29 cm ISBN: 0256259828 Subjects--Topical Terms: Export marketingInternational business enterprises Dewey Class. No.: 658.848 658.848